Coca-Cola and McCann Worldgroup were inspired by the relationship between Mr. Sun and his parents, and stories from other athletes, in their China campaign for this summer’s Olympic Games in Rio de Janeiro. It’s the local interpretation of Coke’s global “That’s Gold” marketing platform for the Olympics; the idea is that “gold” isn’t about winning for winning’s sake, it’s about sharing a dream or goal with family, friends, coaches and teachers.
Agency: Mccann Shanghai
Production Company: Cases Films
Director: Augusto de Fraga
